How it Works
Universal Wallet Infrastructure incorporates four core capabilities that work together, enabling organizations and consumers to exchange information and value across trusted networks.
Rise of the Empowered Consumer
Today's consumers expect more than just transactional services; they seek an experience-based relationship that makes them feel seen and valued.
Empowered by information, technology and shifting values, they gravitate to brands that curate offerings that are tailored to their individual preferences and needs.
80%
of consumers are more likely to purchase from a brand that provides personalized experiences.
71%
of consumers expect personalization, yet businesses are challenged to continue to collect the data to make that possible.
How Companies Should Respond
Mutual Value Exchange
Enable two-way mutual exchange of value for data and brand engagement that empowers customers.
Privacy-first Personalization
Balance customization and confidentiality to offer personalized experiences while preserving user privacy.
Product Differentiation
Enhance value propositions with unique customizations and cross brand partnerships.
Personalize Services Based on Traveler Needs & Preferences
Keith is excited for his upcoming vacation
Keith's airline, hotel, and other travel service providers use the UWI to gather his context and preferences. His flight ticket is issued as a credential. Keith's itinerary, preferences and more are shared with his consent. This enables a holistic view of who he is and what he cares about.
With a better understanding of Keith, his trip details and needs, businesses can now craft hyper-personalized experiences, anticipating Keith's needs and desires. Keith has a ride waiting for him when he exits the airport, he's upgraded to a room with a view, he's sent an offer for a history-filled city tour, and his hotel meals are tailored to his dietary restrictions.
Leveraging the UWI, the airline and its partners can transform a simple transaction into an enduring relationship; demonstrating the power of hyper-personalization to orchestrate exceptional experiences that foster loyalty and drive repeat business within the ecosystem.
Identity
Money
Object